AI-generated analysis
Apollo Funds' acquisition of Questex in July 2026 marks a strategic move to consolidate its position in the B2B experiential events and media sector, aligning with its broader ambition to create a scaled platform capable of driving sustained growth. This transaction follows Apollo's earlier acquisition of Emerald in May 2026, signaling a concerted effort to build a comprehensive portfolio that leverages economies of scale and enhanced operational efficiencies.
The $1.5 billion all-cash deal for Questex positions Apollo to integrate its existing assets with Questex’s extensive network of conferences, exhibitions, and media properties, thereby expanding its reach in key verticals such as technology, aerospace, and healthcare. This acquisition is facilitated by a robust financial structure supported by RBC Capital Markets, PJT Partners, Goldman Sachs, and Lion Advisory on the buy-side, alongside legal counsel from Sidley Austin, Fried Frank Harris Shriver & Jacobson, Gibson Dunn & Crutcher, and Paul Hastings.
The consolidation of Questex into Apollo’s portfolio shifts competitive dynamics in the B2B events space. By creating a larger platform with enhanced scale and resources, Apollo can better compete against established players like Reed Exhibitions and Informa plc by offering more diverse and comprehensive event solutions. Moreover, this move enables Apollo to capture synergies across its newly integrated business units, potentially driving cost savings and revenue growth through cross-selling opportunities.
Post-close, the primary challenges for Apollo will revolve around seamless integration of Questex’s operations with those of Emerald and other existing assets. Ensuring cultural alignment while maintaining operational efficiency will be crucial. Additionally, market risks such as economic downturns or shifts in B2B event participation patterns could pose significant threats to the newly formed platform's growth trajectory. However, leveraging Questex’s expertise and network positions Apollo well to navigate these challenges and capitalize on emerging opportunities within the sector.
Apollo Funds completed its acquisition of Questex on July 31, 2026, for $1.5 billion to create a scaled B2B experiential events and media platform.
| Acquirer | Apollo Funds (US) |
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| Target | Questex (United States, Newton) |
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| Type | Acquisition |
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| Value | $1.5bn |
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| Date closed | July 31, 2026 |
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| Advisors | RBC Capital Markets, PJT Partners, Goldman Sachs (sell-side), Lion Advisory (buy-side)
Sidley Austin, Fried Frank Harris Shriver & Jacobson, Gibson Dunn & Crutcher, Paul Hastings (legal) |
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The acquisition aims to consolidate Questex's presence in the B2B experiential events and media sector. With this deal, Apollo Funds seeks to drive long-term growth by integrating Emerald, another company previously acquired by Apollo, with Questex.
Deal Mechanics
Apollo Funds used a mix of debt and equity financing to fund the $1.5 billion purchase. RBC Capital Markets, PJT Partners, and Goldman Sachs served as financial advisors for the buy-side while Lion Advisory acted as an additional advisor. On the legal front, Sidley Austin, Fried Frank Harris Shriver & Jacobson, Gibson Dunn & Crutcher, and Paul Hastings provided counsel.
Strategic Rationale
The acquisition of Questex is part of Apollo's broader strategy to build a comprehensive B2B events platform. The combined entity will leverage Emerald’s existing portfolio with Questex’s expertise in technology, travel, and hospitality sectors. This strategic move aims at enhancing market leadership and operational efficiency.
Financial Context
The media & entertainment sector has seen a surge of interest from private equity firms looking to capitalize on the growing demand for B2B events. Questex's financial performance, particularly in its event division, attracted Apollo Funds due to the company’s track record and potential for future growth.