Gartner Digital Markets division was sold to G2 on February 5, 2026, for $110 million before customary purchase price adjustments. The deal includes Capterra, Software Advice, and GetApp software review platforms. The transaction value was first disclosed in Gartner's annual report filed with the SEC on February 12, 2026.
Deal structure and financing
The acquisition is structured as a carve-out sale, with Gartner retaining no stake in the Digital Markets division post-transaction. Citi and Jefferies served as financial advisors to Gartner, while G2's advisory team remains undisclosed. The $110 million purchase price does not include any customary adjustments related to working capital or other balance-sheet items at closing. No details on leverage or financing sources have been publicly disclosed.
Strategic context
Gartner aimed to streamline its operations and focus resources on core business areas by divesting the Digital Markets division. This move aligns with broader trends in the technology sector towards consolidation and specialization. For G2, acquiring Digital Markets enhances its portfolio of software review platforms, providing a significant entry into market intelligence and B2B technology research. The transaction values the assets at approximately $110 million, which reflects the strategic importance of these brands in the competitive landscape.
Regulatory path
As of February 5, 2026, Gartner's Digital Markets sale has not triggered any regulatory scrutiny or required filings with antitrust authorities. Given the size and scope of the transaction, it did not cross thresholds for mandatory notification to U.S. Department of Justice (DOJ) or Federal Trade Commission (FTC). The deal involves parties based solely in the United States, reducing the likelihood of international jurisdiction involvement such as EU competition regulators unless operations expanded into those regions post-acquisition.