Lux Research acquired MotivBase, combining predictive anthropologic analytics with comprehensive sustainable innovation solutions on April 28, 2022.
| Deal-at-a-Glance | |
| Acquirer: | Lux Research (US) |
| Target: | MotivBase (CA) |
| Type of deal: | Acquisition |
| Deal value: | Undisclosed |
| Closing date: | April 28, 2022 |
| Announcement date: | April 28, 2022 |
| Buy-side advisors: | Corum Group |
| Sell-side advisors: | Not disclosed |
| Legal (buy): | Goodwin Procter |
| Legal (sell): | Labarge Weinstein |
The move by Lux Research to acquire MotivBase seeks to integrate predictive analytics with sustainable innovation solutions, enhancing its ability to provide comprehensive insights for clients across various industries.
Lux Research is a provider of strategic advisory and market research services focused on emerging technologies. With the addition of MotivBase’s proprietary technology platform that analyzes human behavior through digital content, Lux aims to offer deeper analytics capabilities in areas such as market trends, innovation, and sustainability metrics.
MotivBase uses advanced natural language processing and machine learning algorithms to extract meaningful insights from unstructured data. This acquisition is expected to bolster Lux’s offerings by integrating predictive anthropologic analytics with its existing sustainable innovation solutions.
The transaction was advised on the buy-side by Corum Group, while legal counsel for Lux Research came from Goodwin Procter. On the other side, MotivBase received support from Labarge Weinstein in managing this transition.
With no financial details released regarding the deal, specifics around the price paid and terms remain undisclosed. However, both parties are optimistic about the strategic alignment and potential for growth through enhanced capabilities offered by the combined entity.