&pizza* has acquired Tijuana Flats Restaurants, marking the latest move by strategic acquirers to bolster their portfolio with well-positioned brands in a disciplined market environment. The transaction closed in November 2025.

Acquirer:&pizza*
Target:Tijuana Flats Restaurants
Deal Value:Undisclosed
Transaction Type:Acquisition
Close Date:November 2025
Advisors:N/A

The acquisition is a strategic move for &pizza*, aiming to enhance its footprint in the fast-casual dining segment. Tijuana Flats Restaurants, known for its Tex-Mex cuisine and extensive franchise network, offers an attractive opportunity to grow within the growing health-forward consumer trend.

Strategic Rationale

&pizza*’s acquisition of Tijuana Flats is driven by a desire to diversify its brand portfolio and leverage Tijuana Flats’ strong operational framework. The deal aligns with broader market trends that favor brands with health-forward profiles, premium positioning, and efficient operations. By adding Tijuana Flats to its roster, &pizza* aims to tap into the fast-growing Tex-Mex segment while maintaining a disciplined approach to growth.

Financial Context

In Q2 2025, food and beverage M&A saw strategic acquirers leading with selective dealmaking. Deals favoring health-oriented, premium brands, and tech-enabled platforms continued to dominate the landscape despite macroeconomic pressures. &pizza*’s acquisition of Tijuana Flats is consistent with these trends, reflecting a focus on sustainable growth over rapid expansion.

Advisors

The transaction did not disclose any financial or legal advisors for either party involved.

Outlook

In the current market environment, strategic acquirers are likely to continue their disciplined approach towards health-forward and efficiency-focused acquisitions. The deal with Tijuana Flats underscores &pizza*’s commitment to this strategy and its intention to capitalize on growth opportunities in a sector that remains selective but active.