Spotlight AR, a portfolio company of Stone-Goff Partners, has acquired Captivate Collective, a customer marketing and advocacy consultancy based in Canada. The deal closed on February 16, 2026.
| Acquirer | Target | Value | Type | Date Closed | Advisors (Buy) |
|---|---|---|---|---|---|
| Spotlight AR | Captivate Collective | Undisclosed | Acquisition | February 16, 2026 | Stone-Goff Partners (Lead), Gregory; Adviso Partners, Orrick, Baker & McKenzie International (Legal) |
The acquisition aims to bolster Spotlight AR’s service offerings in customer marketing and advocacy. Captivate Collective specializes in developing tailored strategies for clients seeking to enhance their brand awareness through effective customer engagement.
Deal Mechanics
Spotlight AR, backed by Stone-Goff Partners, did not disclose the financial details of the transaction. However, the acquisition is expected to expand Spotlight AR’s reach and capabilities in a market where AI-driven marketing solutions are increasingly sought after.
Strategic Rationale
Captivate Collective brings expertise in customer advocacy and brand engagement that complement Spotlight AR’s existing suite of services. The combination will enable Spotlight AR to provide more comprehensive offerings to its client base, particularly in the area of leveraging data-driven insights for marketing campaigns.
Financial Context
Spotlight AR is known for its innovative approach in utilizing artificial intelligence and machine learning technologies to optimize customer experience and enhance engagement. The acquisition of Captivate Collective aligns with Spotlight AR’s strategic goal of expanding its service portfolio and deepening its presence in the professional services sector.
Advisors
Buy-side:
- Stone-Goff Partners (Lead)
- Gregory
Sell-side: Not disclosed.
Legal buy-side:
- Adviso Partners
- Orrick
- Baker & McKenzie International
Legal sell-side: Not disclosed.
Outlook
The acquisition is seen as a significant move in the professional services sector, positioning Spotlight AR to capture greater market share and deliver enhanced value to its clients. With the integration of Captivate Collective’s expertise, Spotlight AR aims to reinforce its leadership position through integrated solutions that leverage both AI technology and customer engagement strategies.