TSG Consumer Partners LLC acquired Backcountry.com, LLC, an outdoor and ski gear e-commerce company based in the United States, on July 1, 2015.
| Deal-at-a-Glance | |
|---|---|
| Acquirer: | TSG Consumer Partners LLC (US) |
| Target: | Backcountry.com, LLC (US) |
| Value: | Undisclosed |
| Type: | Acquisition |
| Closed: | July 1, 2015 |
| Buy-side Advisors: | Guggenheim Securities, LLC |
| Sell-side Advisors: | Ropes & Gray LLP |
| Legal (buy): | Sherman & Howard L.L.C. |
| Legal (sell): | Ropes & Gray LLP |
TSG Consumer Partners, a private equity firm focused on consumer goods and retail companies, has completed its acquisition of Backcountry.com, an online retailer specializing in outdoor gear, ski equipment, and related apparel. The deal's financial terms were not disclosed.
Deal Mechanics
The transaction was facilitated by Guggenheim Securities as the buy-side advisor for TSG Consumer Partners. Ropes & Gray LLP acted on both sides, providing legal counsel to Backcountry.com and representing TSG Consumer Partners' interests during the negotiation process.
Strategic Rationale
The acquisition aims to bolster Backcountry's market presence by enabling it to expand its product offerings into adjacent categories and international markets. This strategy is expected to enhance the company’s ability to compete with larger retailers while providing a broader range of products for outdoor enthusiasts.
Financial Context
TSG Consumer Partners' acquisition of Backcountry.com represents an opportunity to leverage their expertise in retail operations and brand development to further establish Backcountry as a leader in the outdoor equipment market. Financial details such as purchase price or earnings multiples have not been disclosed.
Advisors
Guggenheim Securities served as financial advisor to TSG Consumer Partners, while Sherman & Howard L.L.C. provided legal counsel for the buy-side. Ropes & Gray LLP took on a dual role by representing Backcountry.com and advising both parties legally during the transaction.
Outlook
With the acquisition complete, Backcountry is poised to accelerate its growth through strategic investments in marketing and brand-building efforts. TSG Consumer Partners' commitment to retail innovation and market leadership is expected to drive significant value for Backcountry's customers and shareholders alike.