Willing (FR), a specialist in digital transformation, acquired Projexion (FR) on January 26, 2026, marking Willing's expansion into the Hauts-de-France region, particularly around its Lille office. The deal value was undisclosed and involved a 100% stake acquisition of Projexion, an independent consulting firm founded in 2010 by Guillaume Denys.
Projexion, based in Villeneuve-d’Ascq, specializes in organizational transformation with expertise in enterprise architecture, cross-functional project management, and data governance. The acquisition aims to strengthen Willing's regional presence and expand its tech consulting practice in the Lille area.
Deal structure and financing
The acquisition of Projexion by Willing did not disclose specific equity or debt splits, nor any lead banks involved in the deal. No information was provided regarding leverage metrics or seller retained stake. Additionally, lock-up terms were not specified, but the transaction aligns with Willing’s strategy to support regional growth through strategic acquisitions.
Strategic context
Willing's acquisition of Projexion reflects its broader strategy to enhance local expertise and service offerings in key regions like Hauts-de-France. This move follows previous acquisitions such as SK Consulting and Groupe Altera, which aim to build a comprehensive suite of consulting services for digital transformation projects. Projexion’s capabilities in data governance and complex project management complement Willing's existing technology consulting practice.
For Projexion, the divestiture allows it to align with a larger organization that can offer more extensive resources and market reach while maintaining its local presence and expertise. The combined entity will operate out of Lille with nearly 80 employees, positioning it as one of Willing’s key strategic hubs alongside Toulouse.
Regulatory path
As the deal value was not disclosed, specific regulatory hurdles were not mentioned. However, given the transaction's involvement in France, it likely underwent review by the Autorité de la Concurrence (French Competition Authority). No remedies or antitrust concerns have been reported as of the announcement date, indicating a smooth regulatory process for Willing’s expansion into Hauts-de-France.