Willing acquires Projexion

Willing's acquisition of Projexion strategically enhances its presence in the Hauts-de-France region, particularly around its Lille office, by integrating Projexion’s expertise in organizational transformation, data governance, and complex project management. This move solidifies Willing’s commitment to regional expansion and consolidates its position as a leading player in impactful digital transformations within the French professional services sector. The transaction mechanics are not fully disclosed, but given the alignment with Willing’s growth strategy and Activa’s advisory role, it is likely that financing was structured through a combination of debt and equity injection from existing investors. The undisclosed valuation suggests a strategic rather than purely financial motivation for both parties, emphasizing long-term value creation and expertise integration. This acquisition shifts competitive dynamics in the Hauts-de-France region by consolidating Willing’s local market share while expanding its service offerings to include advanced data governance and transformation capabilities. Projexion’s addition not only bolsters Willing’s technological and human expertise but also enhances its ability to support larger-scale transformation projects for regional clients. This strategic move differentiates Willing from competitors who may lack similar localized, integrated capabilities. Looking ahead, key integration challenges will involve harmonizing Projexion’s methodologies with existing practices at Willing Technologies while ensuring that the combined entity maintains a streamlined and client-focused approach. The risk of cultural misalignment is mitigated by shared values and complementary expertise highlighted in the deal rationale. Post-close, growth vectors include leveraging Projexion’s capabilities to attract new clients seeking advanced digital transformation services, thereby positioning Willing for its revenue target of exceeding €50 million by 2027.